Where Were You?
The date is August 1, 1981....where were you?
Some of you probably hadn't even been born yet. Some of you were to young to know about what amazing thing was happening. Some of you never realized the significance of what was about to happen. What is it you ask????
I can remember exactly where I was when it happened. I was sitting on a couch at a friends duplex on Winwood Drive in Lebanon, Tennessee. It was amazing, the coolest thing I'd ever seen.....the marriage of music and video, the birth of MTV!!!!
So now I guess you wonder why are we talking about MTV here? The truth is simply this:
Some of you probably hadn't even been born yet. Some of you were to young to know about what amazing thing was happening. Some of you never realized the significance of what was about to happen. What is it you ask????
I can remember exactly where I was when it happened. I was sitting on a couch at a friends duplex on Winwood Drive in Lebanon, Tennessee. It was amazing, the coolest thing I'd ever seen.....the marriage of music and video, the birth of MTV!!!!
So now I guess you wonder why are we talking about MTV here? The truth is simply this:
- MTV is the #1 media brand in the world.
- It is the favorite and most watched network for teens ages 12-19
- MTV targets young adults ages 18-34, that represents 29% of the U.S. population
The above information about MTV should be alarming if you also consider the following facts:
- 88 percent of children from evangelical homes are leaving the church shortly after they graduate from high school.
- 49% of Boomers, 43% of Busters and 33% of Mosaics attend church on a given Sunday
- "Denominations and youth workers have estimated that between 65 percent and 94 percent of their high school students stop attending church after they graduate."
- Southern Baptist Convention President Dr. Frank Page said, "It is a disturbing trend and part of it is that your churches have become one or two generation churches, and we've failed to learn how to reach out to this younger generation."
The truth is this......I have grown up on MTV, yeah maybe some of its programming leaves a little to be desired and maybe I am not the audience they are trying to reach anymore but if all we do is complain about the programming and the music then we as a church are going to continue to lose out in reaching this generation.
It does seem that the MTV audience as it stands is ignoring the church.
At Crossroads we're not about to let this generation slip away. We want them to know that there is a God who loves them more than they can imagine!
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